I just completed my first major contest. I did a few cheezy one when i first started this blog but didn’t think it could really bring in traffic until i completed this one. Well, it didn’t bring in a lot of traffic, but it did get me some new readers and visitors. I didn’t even spend that much money either. It was fun for me and my readers and it got my readers involved. I think the point is to be creative with your contests. Gyutae from winningtheweb dot com ran a di vinci code type RSS contest a week ago. He got people to subscribe and figure out a word puzzle in his feed. It’s was very creative and that’s the reason a lot of people participated. I think he could have used a less expensive prize and it would have still generated some buzz.
The point is to give out something useful. Giving out cash would be the best, but if you’re a cheap bastard like me, you can give out stuff around the house too. If you can sell it on ebay, you can use it as a prize for you blog contest. I gave out an MP3 player not some useless ebook.
If you run a few successful contests, you’ll make money online. The key is to make it fun and easy to enter.