Most make money bloggers report their income to it’s readers. I do this on a regular basis. This is useful cause i think most bloggers still don’t understand how money is made with blogs. Stating income also helps when you want to sell you blog. Usually the 10-12 month rule is used to price the purchase price of a blog. One thing you should be careful of is the private ad sales.
Private ads are advertisements that the blogger sells on his or her blog. Usually 125×125 image ads are used. Bloggers also sell text links and reviews. The only problem with these things is that income is false. People fake these income reports. I’ve had a few medium make money bloggers ask me to trade ads. Trading ads isn’t cheating right? But they wanted me to pay for it via paypal, and they would do the same. Why would anyone want to do this? Because it pads the income stats. When you need to prove your income, it helps to show the paypal statements of all of your private ads. The more of these free exchanges you do, the higher your income is. It’s not real income, just something for the unsuspecting sucker who’s going to buy your blog.
Having generic ads on your sidebar looks lame. Every blogspot bloggers has the bidvertiser, ppp, smorty, and tla ads up on the sidebar. This means that they haven’t sold a single ad. But when you start putting up unique ads, your visitors might get impressed. They might think, the blogger is making some nice private ad cash. But i think most of the private ads are being bought and exchange by these type of scams. Make money bloggers have cliques. A few of them will get chummy with each other and click each other ads, stumble each other, and sign up under each other. Kinda trick the system for each others benefit. They do this with private ad income too. Medium blogs will sell ads to each other and get paid for them. But they aren’t really making any money. They are just trading ads. But on paper, it looks all legitimate. When it comes time to sell your blog, you have provable income and can sell your blog way over it’s true value. It’s kinda fraudulent but you’d be surprised how many make money bloggers use this tactic. If bloggernoob bought an ad on noobblogger dot com and paid 50 dollars, and nooblogger did the same on bloggernoob, did anyone make any money? Nope, but the unsuspecting buyer of the blog would think that it’s legitimate income. Don’t believe the hype. Most make money bloggers aren’t making a lot of money with private ad sales. Most of the income is fake.