Every blogger has at one time or another done posts that were filler posts. Filler posts make paid posting easier and filler posts give your blog content for people with A.D.D. What are filler posts? Filler posts are posts that are short and sweet. They contain little tidbits or news flashes. Filler posts are appetizers. Filler posts are those little square boxed articles you see in magazines. Not important but very entertaining. Most times, i rather read a filler post as opposed to the lengthy Pillar posts.
I’ve read a lot about pillar posts on other people’s blogs. How it’s crucial to grow deep links. How it’s what separates you from other blogs, etc. I have to disagree. I think filler posts are the ones that makes your blog unique. Pillar posts are important, YES! I totally agree. But there isn’t much room for flexibilty or originality cause these are Pillar Posts. Pillar posts are pretty much generic. They have to cover the standard blogging or make money issues. All of that info has been hammered to death by thousands of other make money bloggers. Can’t really get too creative with Pillar Posts. On the other hand, filler posts can be tweaked to your blogs personality. Filler posts are the fun reads. These are the posts that will bring you repeat visitors. Pillar post is the skeleton of your blog and Filler post is the persoanlity. One could even argue that filler posts acts as the soul of the blog. Huh?
Anyway, it would kinda be unfair to tell you what makes a great filler post. Not unfair to you, but unfair to me. I’ve worked my arse off trying to figure out my blogs personality. But if you guys really want to know, i might post again about this topic. Guess you gotta come back to check it out.