Why should you give props and link love to smaller blogs? Cause they can use the attention and will really appreciate your link. Smaller blogs have ultra loyal readers. If you mention them, they will come to your blog. Their readers will come to your blog aswell. Big time bloggers already get too much attention already so your link will neither be appreciate or noticed. On the other hand, if you mention a small time blogger, he or she will most definitely check out your site and might even become a regular visitor. Maybe they will even mention you back. Getting link love isn’t just about writing good content, it’s about building relationship. So, if you connect with a smaller blog, you’ll find that you’ve made a blogger buddy. Make sure you link to small blogs that are active that contain solid material. Don’t just link to random blogs that don’t get updated on a regular basis. Or worse, abandoned blogs that will never see the light of day.