Nintendo was a company that was losing ground. It was considered a dinosaur in the console gaming industry. The power, speed, and sex appeal of playstation and xbox were too much for nintendo. They had to do something and do it fast.
The Noob owns a Nintendo Wii. I love it. It’s fun cause it’s simple and cute. I like playing bowling with dinner guests. It’s playable for all age groups. Wii utilizes motion sensor technology. This technology isn’t anything new, but it’s new to the gaming industry. Anyone who’s played Wii tennis before will attest that it’s far from perfect. Regardless, it’s a fun little game.
What lessons can we learn from the Wii. From a marketing stand point, focus your attention on the demographic. Wii, captured the mass market. It got non conventional gamers to try and buy their product. Grandparents and parents started fighting for these consoles.
Wii, also took advantage of a technology that hasn’t been used before. And at an age where everything is becoming too complex, they simplied things for us.
When you’re setting up any type of website, adopt the strong traits of the Wii. Unless you have a niche website, make sure that your site caters to a wide demographic. Get the noobies to try out your product or service. Make sure that the newbies can easily understand the information contained in your website.