I just bought a new printer/scanner/fax. I bought it at Costco for like 99 bucks. Amazing. I remember buying one of inferior quality for like 400 bucks 2 years ago. Amazing how cheap these printers are. If you guys don’t know already, let me clue you in on the printer business.
Companies like HP and Canon, don’t make much money on the printers. The bulk of their profits are in the ink. That’s why they sell cheap printers. They give you a machines on the cheap so they can make like 90% profit on the ink. You see this type of business model in the video game console business as well. Playstations, Xbox 360s, and Wiis are sold on the cheap compared to the games. The point is to make money off the ink. It’s like Chris Rock says, “the money is in the treatment, not the cure.” Drug companies have no interest in curing shit. Why would they? A cure will only make you money one time. But drugs that supress the illness, are gold cause the customers will keep buying. Inventions that give you a permanent fix are bad for business.
With that in mind, think about the blogging game. None of the money making blogs, give any real info about making money online. They just give you something to hold you over until the next post. If you write a long post about all the ways you can make money, you’re visitor will read it once, and never come back. That’s bad for blogging. That’s why you don’t find many useful blogs about making money online.
I remember my elementary history teacher talking about the California gold rush. He talked about how people from all over came to San Fran in search for gold. Most of those hopeful individuals gave up on striking it rich. But before they quit, they spent a lot of money on tools and land. They paid money to buy equipment and clothes. The guys that made money in San Fran during the gold rush were not the gold diggers. The guys that sold the equipment, land, clothes, house, etc…made the real money. Levi’s denim was one of the smart few.
In the above analogy, bloggers are gold diggers.(fools) We are the noobs that support this mini economy. Only a few(chow, ron jeremy) find any gold. People make money online tho. The guys that are selling the equipment for bloggers make money. People who sell WordPress themes, ad space, ebooks, etc. Think about supplying equipment to other bloggers. If you can help them in anyway, you have potential income. If you can help drive traffic, or help them with their posts, you can make money. Don’t try to do what chow does, cause that’s as foolish as striking gold. Be a supplier. Be Levi’s, not gold digger.