Printer business and fools gold

gold.jpgI just bought a new printer/scanner/fax. I bought it at Costco for like 99 bucks. Amazing. I remember buying one of inferior quality for like 400 bucks 2 years ago. Amazing how cheap these printers are. If you guys don’t know already, let me clue you in on the printer business.

Companies like HP and Canon, don’t make much money on the printers. The bulk of their profits are in the ink. That’s why they sell cheap printers. They give you a machines on the cheap so they can make like 90% profit on the ink. You see this type of business model in the video game console business as well. Playstations, Xbox 360s, and Wiis are sold on the cheap compared to the games. The point is to make money off the ink. It’s like Chris Rock says, “the money is in the treatment, not the cure.” Drug companies have no interest in curing shit. Why would they? A cure will only make you money one time. But drugs that supress the illness, are gold cause the customers will keep buying. Inventions that give you a permanent fix are bad for business.

With that in mind, think about the blogging game. None of the money making blogs, give any real info about making money online. They just give you something to hold you over until the next post. If you write a long post about all the ways you can make money, you’re visitor will read it once, and never come back. That’s bad for blogging. That’s why you don’t find many useful blogs about making money online.

I remember my elementary history teacher talking about the California gold rush. He talked about how people from all over came to San Fran in search for gold. Most of those hopeful individuals gave up on striking it rich. But before they quit, they spent a lot of money on tools and land. They paid money to buy equipment and clothes. The guys that made money in San Fran during the gold rush were not the gold diggers. The guys that sold the equipment, land, clothes, house, etc…made the real money. Levi’s denim was one of the smart few.

In the above analogy, bloggers are gold diggers.(fools) We are the noobs that support this mini economy. Only a few(chow, ron jeremy) find any gold. People make money online tho. The guys that are selling the equipment for bloggers make money. People who sell WordPress themes, ad space, ebooks, etc. Think about supplying equipment to other bloggers. If you can help them in anyway, you have potential income. If you can help drive traffic, or help them with their posts, you can make money. Don’t try to do what chow does, cause that’s as foolish as striking gold. Be a supplier. Be Levi’s, not gold digger.

13 thoughts on “Printer business and fools gold

  1. Phil

    Impressive, dude. You have described how to make a million dollars in a succinct, and completely understandable way. That is awesome.

    Namaste.

  2. Jason

    I will be trying the WordPress premium theme market soon enough, seems unsaturated as hell with the potential to make a tonne if it kicks off.

    Btw, you won a prize in my contest worth a decent chunk, one that should help with the problem you mentioned in your last post. So get cracking and claim it buddy :)

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  4. jeff

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  5. Anna

    Great post. This is fantastic info. I have been looking into different ways to make money and you hit the nail on the head. Good for you (and me). Thanks so much. You are a genius.

  6. Simple Mindz

    Well said. And I agree with you. Think of how much money those social networking sites must make!
    They are definitely catering to us bloggers! lol

  7. BillyWarhol

    Awesome Post! U had me Sold the moment I saw the Blonde Goddess!! Is that Paris? No matter cuz whatever She’s Selling I’m BUYING!!

    ;PPP

    I got an amazing Epson RX500 Scan Copy Printer a Year + a half ago + I Love it!! The Quality is Amazing + as always with Epson the Documentation + most importantly the Software with it make it a Joy to use + so EZ!!

    I had to laff the 1st time I went to get Ink they had Printers on for $79 Bucks + my Bloody Ink was $95 Bucks!! I’m going I may as swell just get a New Printer everytime!!

    Ya Gotta Love it*

    ;))

    p.s. the Chow + HedgeHog analogy was Funny too*

  8. ccRicers

    Noob, this is what I have been observing for months now. Especially when it comes to buying e-books, e-consultation, or e-anything. The bottom line for the big-time bloggers is, why would you want to create more competition for yourself if you’re not making any profit from it?

    BillWarhol, I feel that pain. I own an HP Photosmart 8250, and was going to use it yesterday just to print out some guitar tabs for my brother, but the yellow cartridge is empty. Turns out I can’t print ANYTHING, even black and white only, if one of the color cartridges is empty.

  9. Luna

    Hey everybody, Happy Fool’s Day!

    A State Trooper pulls a car over on a lonely back road and approaches the blonde lady driver.
    “Mam, is there a reason that you’re weaving all over the road?”
    The woman replied, “Oh officer, thank goodness you’re here!! I almost had an accident! I looked up and there was a tree right in front of me. I swerved to the left and there was another tree in front of me. I swerved to the right and there was another tree in front of me!”
    Reaching through the side window to the rear view mirror, the officer replied, “Ma’am… that’s your air freshener.”

    Happy April Fool’s Day!

  10. Elwood Jacobson

    I am noobie at blogging and have just developed my own blog and currently I ‘m doing my best to understand as many as possible regarding this short of thing. I truly love the blog template, may I know what layout is this? Is it customized template or is this paid one? However I can’t afford to have paid template nor have the ability to custom design myself. I’m sorry for this newbie question, thanks.

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