Johnchow dot coms tagline is “i make money online by telling people how much i make.” This works because it gets people all excited about internet riches. It doesn’t matter how much your blog makes to implement this same method with your blog. My blog makes nickels compared to johnchow but i still get a reaction from my few readers about the income of this blog. I think most bloggers can relate better cause i make very little cash with this make money blog. Reading about making 20 thousand/month is kinda out of reach for 99.99% of bloggers, but reading about making $700/month make more sense. Even if you make 5 dollars a month with your blog, state it and see how your readers react.