I remember reading an article done by a team of psychologists a few years ago. They set up two control groups for the study. One group dressed like regular bums, all stanky and ghetto. The other group dressed in nice business suits. Both groups had to beg for money near a bus stop. Guess who ended up getting more people to give them money? The business suits….obviously. Even before i read the results, i knew which group would get more money. I just imagined who i would rather hand my dollar bills to.
If you’re approached by a stanky homeless person for some money, you’ll probably say you don’t have change and walk away. Generally speaking, most people look the other way. That’s because we can’t relate to the homeless person. We think they’ll buy drugs or waste that money on alcohol. They smell and it’s kind of threathening. It seems like they are always begging for money. Very routine. I’ve bought extra hamburgers at Mcdonalds and given it to homeless people standing outside, but i rarely give them money. I guess i think it’ll go to drugs or something. I shouldn’t think that way, but for some reason i do.
On the other hand, if a well groomed person in a business suit asks for some bus fair, i’ll probably hand him some change. Probably because i can relate. I’ve been in situations where i don’t have any cash on me. They look like they have jobs and usually don’t go around begging for money. They are non threatening. etc.
The point i’m trying to make is this. Bloggers asking for money should consider the case study i mentioned above. Are you always begging for donations on your blog? Does your blog appear ghetto? Is your blog stanky? Are you begging for ad sales? If it is, you probably already noticed that visitors don’t donate or buy any ads from you. But if you’re blog seems clean cut, and you show them your traffic and stats, visitors might be inclined to purchase ads from you. Non threatening, logical, no pressure. It’s a selling game. Make sure you approach your advertisers with a non stanky vibe or you’re just wasting your time. Ask yourself if you would advertise on your blog.