Most people know that johnchow doesn’t write a lot of his reviews. He hands it over to Michael Kwan. Micahel’s blog, beyond the rhetoric, is a solid blog but doesn’t get much action. It goes to show that guest blogging on johnchow doesn’t do much for your own blog. Steve over at Property pundit did a guest post for John a while back and got some traffic but dropped off very quickly.
I personally would never pay the sky high price that john charges for his reviews. John chow’s reviews will be seen by a lot of people, but probably won’t be read all the way through. Have you ever read one of Michael’s reviews all the way through? I haven’t. Also, John’s reviews will boost your traffic for a day or two, but then you’ll see your traffic drop right away. It’s like the poor man’s version of a Digg effect except you paid premium for it. Gyutae over at Winning the Web paid for a review and is holding a contest where the prize is a paid review on johnchow dot com. I looked at the alexa for winning the web and saw the same pattern. Big boost, and fast drop.
I honestly believe spreading out your review dollars is the way to go. If you’re going to pay for a review, pay a medium or small blogger to do it. They will be more greatful and they will take more care in your reviews. Johnchow doesn’t need your review money. And he won’t be that greatful for it. He doesn’t even write most of his reviews. Also, smaller blogs have a more loyal readership then johnchow dot com.
I’m not hating on johnchow. Just like to use john’s blog as an example cause his is the biggest. I respect and admire his blogging achievements.