59 thoughts on “Time for a logo redesign

  1. CurveBean

    I think the design should follow the time table. however, the logo should keep their identity for sure. it looks like the google logo is getting skinnier.

  2. mike

    I hate change most of the time. I can’t believe how many times though some sites change the page layout. Usually I see more ads.

  3. Jared Stenzel

    Wouldn’t changing your logo that you are established with be similar to you changing your layout this far into your site? If it’s a bad logo I can see it needing to be fixed but their current logo is pretty clean and simplistic. If you think about Google, what else could they really do other than change letters coloring and the font?

    A better example might be something a with more room to redesign. I agree though, a logo says a lot about your site or business and needs to be perfected.

  4. Renzai Rizumu

    Great post, I agree. If the logo is flexible, it should be updated to constantly appeal to the audience. Not drastically updated, but subtly maybe. Google is a great example of this, yeah

  5. Kahem

    I really think Google did a nice job there. Allot of Company’s make drastic changes which almost every time Is a bad way to do it. Google did it gradually here which is nice to see (didn’t notice that before i saw this blog post) And branding is extremely important which is something to remember. Nice share !

  6. shaun judy

    I love this article….Its cool how google has changed the logo but has kept the same concept of how it looks…Nice why to keep up with the time and maintain a brand

  7. Tommy - Lawn Care Tips

    Re-branding or re-packaging a product or service remains vital to keep any product fresh in the minds of consumers, It’s marketing 101 from the 1950’s and something everyone in business need to do over time.

    But as we’ve seen from Google, it doesn’t need to be dramatic to be effective. But then again the world most popular web page is nothing more than a white screen with a box and a logo, doesn’t leave a lot of room to manoeuvre when it comes to refreshing the product!

  8. FTGamer

    An established company shouldn’t, but if you’re rather new you’d be best off to simply change it if it needs to be changed.

  9. Renzai Rizumu

    Just rereading through all of your posts, guest posting seems like a good idea. But it may be good at times to change your logo’s with the recurring fads in the world, I think.

  10. 1337

    Wow, i never realized that google had changed their logo. Despite the variations, google looks the same.

    As renzai said, updating your logo to accomodate the public is always a smart move

  11. Free Microsoft Points

    It’s great information. I do realize that sometimes big corporations redesign so that the marketing is easier and people think that the company is new, and it is revamped. If you take a look at RadioShack, they changed their name to just Shack, and doubled sales. Great blog post.

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  13. Amazon

    Many people were unaware of the logo change of google in the first place considering it was over a decade ago. But looking back at all the designs, the current one looks the best. :)

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