There comes a point with every blog where you see a dramatic drop in traffic. That’s just the way it is. This happens to the best and worst of us. When you were averaging 300 uniques a day, it hurts to see it drop to 150 uniques. This hasn’t happened to me yet, knock on wood, but I experienced these down turns early on in my blogging career. It wasn’t a drop from 300 to 150, more like 30 to 15, but it still hurt. What do you do in these situations?
I think the best analogy for this scenario is to look at it like gambling. When you first sit at the blackjack table, you start at a zero balance. If you lose, you get to negative, but if you win, you start upping your winnings. Blog traffic should be viewed as gambling winnings. When you started your blog, you were at a zero. Then you slowly built up your traffic, hit by hit. When you see a drop, don’t beat yourself up. It wasn’t your traffic to begin with. You still have way more then when you started.
I guess this hypothetical doesn’t apply if you bought an existing blog. If you bought cashquests, you’re looking at a big fat negative. But let’s assume that you weren’t the idiot that bought cashquests.
I noticed when I play poker, I let my winnings get me down. I usually start off winning. Then after a certain point, I start getting hit with cold cards. Then I go on tilt cause I get angry at the money I lost. I don’t think about how I’m still winning. I just keep focusing on what I recently lost. Don’t do that! Don’t do that with your blog traffic! If you see a drop in your traffic, work harder. Don’t give yourself another reason to quit blogging. Keep working at it and reason with yourself. Cause the traffic is all winnings. Even when you lose visitors, you are still up compared to when you first started your blog. If you don’t quit and keep pressing, you’ll be back to your high point and climb up even higher.