In the modern world, everything is a gimmick. The top 40 music stations are filled with boy bands with a certain gimmick. Brands play with certain gimmicks when pushing a new ad campaign. Blogger blog a certain way because that’s the gimmick. Bloggernoob dot com is a blog about a noob trying to make money online. That’s my gimmick. So i brand my blog with a baby. A Newb. The Noob.
Gimmick has a negative connotation but it really shouldn’t. I think gimmicks make your blog catchy and memorable. We are not creating art so don’t worry about artistic integrety or stuff like that. We are bloggers. Blogger write shit. We rant. We ramble. We express our opinion and if you’re a good blogger, you have people who read your rants and ramblings. My blog is a make money blog. My whole premise is about a noobie blogger but i’ve established myself as a blogger who actually makes money. So i’m starting to build up a little following. People remember my blog because of my gimmick(the baby). They see my baby image and instantly recognize the blog. They remember my domain name(bloggernoob.com). I sometimes misspell words and my sentences aren’t structured well but they forgive me cause that’s my gimmick. I don’t even check my grammer most of the time. It’s ok.
When you’re starting a blog, i think you should think about your blog’s gimmick. Think about how you’re going to market your blog. If you start a make money blog, you better have some sort of gimmick or your blog won’t stand out. Instead of being makemoneyblogger2008. Be gaymakemoneyblogger. Or Nakedmakemoneyblogger. Bisexualmakemoneyblogger?
Don’t be shy about finding your gimmick. Don’t be scared of it. Trust me, it won’t turn off your readers. If you write good content, people will eventually find your blog. Just game the system by speeding up the process by using these tricks. So what’s your gimmick?