The most popular type of blogs that people set up are “personal journal” types. These types of blog are the hardest to monetize. My blog falls into the “blog about blogging” category. This “make money online” blog is in a very competitive niche. But, it is still easier to make money with this type of blog as opposed to a personal journal blog. I personally love reading personal journal blog. I think that these blogs are well written and have a lot of soul. But, these types of blogs are all over the place. It is hard for Google to determine what your blog should rank for. Because there isn’t a clear direction with the blog, you will have a hard to finding advertisers or search engine traffic. There are some exceptions to the rule. The blog over at dooce dot com is a good example. But, for noobies, you should not expect to make a lot of money with your personal blog.
What is my advice for people who currently run personal journal blogs? I say start another blog. Start a blog with a clear focus. Try to think of a hobby that you really like. Start a blog about that. Find affiliate links that match your hobby and build up a lot of links. Think of a lot of search terms that people might search for. Build up your site to rank well for those keywords. Write on your personal journal blog for fun. For money, start a new niche blog.